New Look, Same Trusted Product

For the first time in 30 years, Vital Nutrients is getting a makeover. While our trusted formulas are staying the same, we’ve updated our look and labels to better reflect our brand and the product attributes that you’ve come to know and love.

This means you will begin to receive Vital Nutrients products in our new label, and we expect the full label transition to be complete by November 2023.

Vital Nutrients gets a new look

What is New:

  • New Logo. New label. For the first time, we’re including product claims on the front of each label to help healthcare practitioners and their patients navigate our comprehensive line with ease.
  • Full disclosure of proprietary blend formulas to help you select from our comprehensive portfolio of products with confidence.
  • Expanded “free-from” labeling. Did you know that the vast majority of Vital Nutrients products are free from the top 9 allergens? Our expanded free-from labeling includes gluten, dairy, soy, peanut, tree nut, egg, fish, shellfish, and sesame, making it easier to navigate based on individual needs.
  • Identification of vegan and non-GMO formulas to help healthcare practitioners better meet patients’ evolving needs. Did you know that more than 70% of our product portfolio is vegan, and our full line is non-GMO?

What remains the same:

  • We operate our own allergen-free, NSF-Certified manufacturing facility located in Middletown, Connecticut – where we have full control over the manufacturing process: from the sourcing of our raw materials, blending, and encapsulation through to the bottling and fulfillment of your orders. The few products we make that do contain allergens, such as soy and fish, are produced by trusted third parties who meet our strict quality, manufacturing, and testing standards.
  • Unparalleled Purity: We are committed to delivering clean, safe supplements for your patients. We eliminate unnecessary excipients, allergens, and artificial ingredients and anchor our manufacturing in a rigorous quality assurance program that includes third party independent laboratory testing of raw ingredients and finished products, so you can trust that what is in the bottle matches what is on the label.
  • Every Patient. Every Time: We continually invest in our team and manufacturing capabilities to ensure we’re always prepared to meet the needs of you and your patients.
  • Sustainable Business Practices: We believe in doing good while helping your patients feel their best. When you shop direct from Vital Nutrients, your order ships carbon neutral, helping protect our environment for future generations.

Learn more about our rigorous quality standards here.

Become a Vital Nutrients Practitioner Partner

Our Practitioner Program allows healthcare providers to streamline and receive volume discounts on bulk orders. It takes less than two minutes to apply for a wholesale account, and as a new partner, you’ll enjoy a 10% off introductory offer.

To join: Register for a Vital Nutrients Practitioner Account here. Becoming a wholesale partner is easy. Your application will be reviewed within two business days. Once approved, your 10% off will be ready and active in your account. We look forward to partnering with you!

As a Vital Nutrients Practitioner Partner, you’ll enjoy:

  • Volume discounts on bulk orders
  • Free shipping on orders over $250
  • Education from our experts
  • Insider access to new products, exclusive offers, and tips to help you run a successful healthcare business

Activate Your Practitioner Account Today (and enjoy 10% off)


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